1. Information We Collect

• Account Information: Name and email address or data provided by the social media platform used when you log in with social login.
• Pet Information: Pet names, photos, and any other details you provide about your pet.
• Home Address: Collected from prize winners for the purpose of delivering prizes.
• Location Data: For authentication and security purposes.
• Payment Data: Billing address, payment method, and transaction details for paid contests or purchases.
• Social Media Engagement: Data from platforms like Facebook and Instagram (e.g., votes, comments, likes).
• Analytics Data: IP address, browsing behavior, interactions, collected via cookies and similar technologies.
• Future Purchases: Purchase behavior, viewed or purchased products, affiliate link interactions (if a shop is introduced).

2. Legal Basis for Processing

We process personal data under the following legal bases:

• Consent: For analytics, marketing data collection, and newsletters or promotional offers.
• Legitimate Interest: To operate our website, manage contests, improve user experience, and engage with social media followers.
• Contractual Necessity: To fulfill your participation in contests, deliver prizes, and process payments.
• Legal Obligation: To comply with legal and financial obligations, such as tax reporting and consumer protection laws.

3. How We Use Your Data

• Contest Management: To facilitate participation in contests, handle voting, notify winners, and distribute prizes.
• User Communication: To send updates, newsletters, and promotional offers with your consent.
• Social Media Interaction: To manage engagement and contest votes collected from social media platforms.
• Website Improvement: To analyze user behavior through cookies to improve user experience.
• Future Purchases: If a shop is introduced, to track purchase behavior and affiliate marketing performance.

4. Sharing Your Data

We may share your personal data with third parties in the following categories:

• Hosting and Cloud Storage Providers: To securely host and store data.
• Email Service Providers: To send communications and notifications.
• Analytics and Marketing Platforms: To analyze user interactions and send targeted marketing.
• Payment Processors: To handle payments for paid contests and future purchases.
• Commercial Sponsors and Partners: For sharing anonymized contest participation data.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to collect information about your interaction with our website and services. These technologies help us personalize your experience, improve our services, and provide targeted advertisements. We use both first-party and third-party cookies.

• Essential Cookies: Necessary for the operation of the website and cannot be disabled.
• Performance Cookies: Help us analyze usage to improve experience.
• Advertising Cookies: Collect info to deliver relevant ads via platforms like Facebook and TikTok.
• Analytics Cookies: Segment and LogRocket use cookies to help understand user behavior.

6. Data Retention

We retain your personal data only for as long as necessary for the outlined purposes or as required by law. Specifically:

• Account Information: Retained as long as you maintain an active account.
• Payment Data: Retained for 6 years to comply with tax and legal obligations.
• Contest Data: Retained as long as you maintain an active account.
• Analytics and Marketing Data: Retained in anonymized or aggregated form where possible.

9. Your Rights

As a data subject under GDPR, you have the following rights:

• Access: Request a copy of your personal data.
• Rectification: Request corrections to inaccurate or incomplete data.
• Erasure: Request deletion of your data.
• Portability: Request a copy of your data in a machine-readable format.
• Objection or Restriction: Object to certain types of data processing.

10. Children’s Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal data from children. If we become aware of such data, we will delete it.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal obligations. The latest version will always be available on this page, with the date of the last update shown at the top.